Our core values

Our core values are the heart of our operations. These values guide us in our daily work and help us create expectations and guidelines about what we do, why we do it and how we do it.

INTEGRITY
​Prioritizing integrity as a guiding principle, we ensure that everything we do is done wholeheartedly with full focus on the well-being of the individuals using our platforms.

COHESIVE AND DIVERSE WHOLE 
​We excel when we promote a cohesive culture and celebrate diversity. We know that it attracts outstanding people, drives our innovation and new thinking. By focusing on equality and justice for everyone we believe as well that we can achieve our goal of increasing better mental health.

SUSTAINABILITY
Our work shall support and simplify the complex and fast-living modern life by enhancing the individuals' long-term results in good mental health. That said, we take great pride in pursuing the UN's Global Goals for the well-being of ourselves and future generations.

BALANCE
​The individual gains self-confidence by approaching mental health and psychological difficulties in a holistic way, by keeping the mind, body and soul in balance.

Why Normera?

EMPOWERING THE INDIVIDUAL
Normera addresses the different stressors in a systematic way with a holistic approach via the digital platforms that become the individuals main tool in their journey towards a better life. Normera gives the individual value in a three-pronged outcome; in the form of preventive solutions, during illness, and subsequently with 
follow-up and reduction of the risk of relapse.

​REDUCE COSTS
The individual should be capable of self-healing by using the tools Normera has developed in parallel w​ith healthcare  resources. In November 2020 the total costs for the Swedish society linked directly to psychological difficulties were approx. 28 billion SEK. This could be reduced by 9,03 billion SEK annually with preventive measures.​

SCIENTIFIC BASED METHODS
Normera digital platforms are based on scientific research and knowledge from professionals, tailored to each individual user. Thus, the approach is interdisciplinary and always individualized.